1 Min ReadBy Mike Duffy
Full Schedule: Cuco, Japanese Breakfast Headline Fender Next House at SXSW
Visit the Fender Next House at the South by Southwest Music Festival in Austin, Texas, to hear from the new faces of music and attend informative and interactive panels.
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The annual South by Southwest Music Festival is always a celebration of the best and brightest in music, with established and developing artists alike descending on Austin, Texas, for a week of performances.
Not limited to genre or regional focus, over 2,000 artists from over 60 countries are expected this year to reach new audiences through curated showcases, and Fender is set to add to that excitement with the official debut of the Fender Next program.
Held March 14-15 at Lustre Pearl (94 Rainey St.), the Fender Next House presented in partnership with Lucky Brand (RSVP here) will be a unique interactive pop-up experience highlighting several Fender Next artists through a series of intimate daytime and evening performances, live broadcasts and thought-provoking conversations with creators.
Not only can fans get a taste of the global roster of Fender Next artists like Cuco, Japanese Breakfast and Vacationer, they will also be able to pick up the latest Fender gear and try Fender Play at demo stations. In addition, there will be guitar techs on site to assist with set ups for all artists in the Fender family. Only Fender gear will be accepted for set ups on a first-come-first-served basis at the Fender Next House.
Below, find the full programming schedule:
Thursday, March 14, 2019
12 a.m. - Cuco (Performance)
11 p.m. - Cautious Clay (Performance)
10 p.m. - Sam Fender (Performance)
9 p.m. - Lucia (Performance)
6 p.m. - Laura Jane Grace and The Devouring Mothers (Live Broadcast)
5 p.m. - Yoshi Flower (Performance)
4 p.m. - She Shreds Presents: The New Face of Guitar with Japanese Breakfast, Black Belt Eagle Scout, Caroline Borolla, moderated by Fabi Reyna.
3 p.m. - Castlecomer (Performance)
2 p.m. - Using YouTube to Connect with Fans (Conversation)
1 p.m. - Mating Ritual (Performance)
Friday, March 15, 2019
12 a.m. - Japanese Breakfast (Performance)
11 p.m. - Vacationer (Performance)
10 p.m. - Melanie Faye (Performance
9 p.m. - Psychedelic Porn Crumpets (Performance)
8 p.m. - Liily (Performance)
5 p.m. - Bane's World (Performance)
4 p.m. - Your Smith (Live Broadcast)
3 p.m. - SAINT PHNX (Performance)
2 p.m. - Future Sounds with Omar Apollo, Melanie Faye, Cautious Clay, Sophie Meiers (Conversation)
1 p.m. - Samia (Performance)
Don't miss out! RSVP to attend the Fender Next House here.
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