From Factory to Festival Stage

Fender tracked the building of a custom-designed Isle of Wight American Standard Tele, and then followed along as it was shipped overseas from our factory in Corona, Calif., to the United Kingdom. The guitar was then hand delivered by Fender staff and played live on stage by British rockers You Me at Six during the 2015 Isle of Wight festival.

Follow this special American Standard Tele in the video above as it makes its way from factory to stage and into the hands of guitarist Max Helyer in this fast-paced video set to You Me at Six track “Lived a Lie.”