Sale and Customer Service: Fender uses your information to fulfill your order and provide you with customer service.

Direct Marketing: Fender, we may uses your contact information for its own marketing purposes, e.g. to update you on our latest products, promotional offers and events.

If you are an existing customer and have provided your email to Fender in the course of a commercial transaction; when you register for an account or interact with our website and services; when you communicate with us or sign up for promotional materials; when you participate in special activities, offers, or programs; when you engage with our online communities or advertising; or when you connect with us through social media with Fender, we may use your email or social media contact information to contact you about Fender goods and services, promotional offers and events. . If you do not wish to be contacted for such marketing purposes and wish to opt out, please contact us

Fender does not sell, rent or loan any of your personally identifiable information to any third party.

Fender may, however, use and share information with third-party data processors specifically engaged by Fender in the processing of your information received via the Fender website. Fender may also share your information with our foreign and domestic affiliates and subsidiaries and third-party suppliers, which may require sending your personal information to another country outside of the EU, where national laws may provide for a data protection level that is not equivalent to EU standards.

Website Administration: Fender will use your information to administer its site and maintain your account (including troubleshooting, data analysis, testing, site improvement, website security).

As a multi-national company Fender may transfer your information to a country other than where you reside. If we transfer Personally Identifiable Information outside of the European Union or the European Economic Area we will only do so to those (a) jurisdictions with “adequate protection” as used in the General Data Protection Regulation governing transfer of Personal Data outside of the EU or EEA (the “GDPR”), (b) those entities that have instituted appropriate safeguards as contemplated by the GDPR, or (c) where you have provided your consent.

You may request a copy of such contracts here:

Fender Musical Instruments Europe LTD
Leo House
Birches Industrial Estate
East Grinstead
West Sussex
RH19 1QZ

Fender will use your personally identifiable information only for the purpose of communicating to and with you as requested or any other purpose for which you disclose it specifically to us. If you wish for us to cease use of your personally identifiable information in any way, you may contact us at any time as set forth below.

Without your consent Fender will use any personal information you provide only insofar as such processing is permitted by applicable law, e.g. for the performance of a sales contract with you or where such processing is necessary for compliance with a legal obligation to which Fender is subject.

In addition, Fender may use and share aggregated anonymous information that does not uniquely identify you when it enables Fender to improve and enrich our services and website content.

Fender reserves the right to use and share your information where such disclosure may be required by law.

4. Recipients of Personal Information

Fender may share information with third parties in the following situations:

Service Providers: Fender may share your Personally Identifiable Information with suppliers and service providers specifically involved in the processing of your information to provide, improve, and personalize services provided by Fender Properties.

Affiliates: Fender may share your Personally Identifiable Information with our foreign and domestic affiliates and subsidiaries provide, improve, and personalize services provided by Fender Properties, for marketing purposes, or advertising.

Advertising and Marketing: With advertising and marketing partners for advertising and marketing purposes on Fender’s behalf and on behalf of third parties. And with companies involved in interest-based advertising, including web, mobile app and other advertising for ads that are personalized and displayed on our sites and apps and through other channels, collectively to provide you with relevant promotional information.

Legal Process: Fender may share your Personally Identifiable Information with third parties in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws.

Legal Claims: Fender may share your Personally Identifiable Information with third parties in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.

Other situations: We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.

Mergers and Acquisitions: In the event of a change in control of Fender or sale by Fender of substantially all of its assets, any information owned by or in the control of Fender may be transferred to such Fender successor, who will comply with the terms of this Privacy Policy.

5. Retention

We will retain your Personally Identifiable Information for only as long as you maintain an account or as otherwise necessary to provide you the applicable services through Fender Properties. We will also retain your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Where we no longer need to process your Personal Information for the purposes set out in this Privacy Policy, we will delete your Personal Information from our systems

6. Access by Children

This website is not intended for use by children age under age 16. No one under age 16 is allowed to provide any personally identifiable information or use Fender public discussion areas, forums and chats or participate in any contests or any other promotional activities, and Fender does not knowingly collect or use information from children under age 16 through this website.

To subscribe to newsletters and to participate in other activities where personal information is divulged on this website, you must be age 16 or older. Minors under the age of 18 are required to get the permission of their parent(s) or legal guardian(s) before subscribing to anything on this website.

7. Choice/Opt-Out

If you have actively (opt-in) registered to receive Fender's E-News Service List, you may also receive commercial email regarding upcoming Fender promotions and events. If you receive Fender's commercial email and would like to avoid receiving such email in the future, you may opt-out of receiving it by clicking on the opt-out area within that email or by clicking here. Fender will only communicate with you according to your instructions.

8. Security

Fender limits third party access to personally identifiable information collected on this website. This website has security measures in place that we believe are reasonable to help protect against the loss, misuse and alteration of the information under Fender's control. While Fender cannot guarantee that loss, misuse or alteration to data will not occur, Fender uses industry standards, such as Secure Socket Layers (“SSL”) technology, to help safeguard against such occurrences. In certain instances, the information passed between your browser and the Fender system is encrypted with SSL technology to create a protected connection between you and this website to ensure confidentiality. In the event that a breach into the Fender security systems occurs and there is a possibility that an unauthorized person acquires your personal information, Fender will notify you of such a breach under applicable law.

9. Access to Your Personal Information

You may request from Fender access to and rectification or erasure of the personal information or restriction of processing of personal data concerning you. You may further object to the processing of your personal information and request your personal data to be made portable to another party. If you wish to have access to your personally identifiable information, please contact us with your request.

You may access, update and correct your online account information at any time by logging into your online account and updating your information. If you wish to delete your online account, please email us at [email protected], but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of your information for only as long we need it in accordance with applicable laws

10. Complaints

You may address any complaints to Fender and we will take your concern very seriously. You may further lodge a complaint to your national data protection authority in cases where you deem that appropriate.

11. Third-Party Websites

This website may link to, or be linked to, other websites not maintained by or related to Fender. Fender is not responsible for the privacy policies or practices of any third parties or third-party websites, including any third-party linked or linking websites. To the extent that you disclose personally identifiable information to any such third parties, different rules may apply to their use and disclosure of personal information that you disclose to them. Fender encourages you to review the privacy policies of such websites before disclosing your personal information to them.

12. Your Rights Under EU Data Protection Laws

i. Election to provide Personal Data

ii. How you can exercise your rights

If you reside in the European Economic Area, you have certain rights to the Personal Data that we have collected about you. Subject to applicable law we will respond to reasonable requests as soon as practicable, and in any event, within the time limits prescribed by law.

Your rights:

Right to access your Personal Data: You have the right to ask us for confirmation on whether we are processing your Personal Data, and access to the Personal Data and related information on that processing (e.g., the purposes of the processing, or the categories of Personal Data involved).

Right to correction: You have the right to have your Personal Data corrected, as permitted by law.

Right to removal: You have the right to ask us to delete your Personal Data, as permitted by law. You may exercise this right: (i) when your Personal Data is no longer necessary for the purposes for which it was collected or otherwise processed; (ii) when you withdraw consent and where there is no other legal ground for processing; (iii) when you object to processing and there are no overriding legitimate grounds for the processing; or, (iv) when your Personal Data has been unlawfully processed.

Right to restriction of processing: You have the right to request the limiting of our processing under limited circumstances, including: when the accuracy of your Personal Data is contested; when the processing is unlawful and you oppose the erasure of your Personal Data and request the restriction of the use of your Personal Data instead.

Right to data portability: You have the right to receive the Personal Data that you have provided to us, in a structured, commonly used and machine-readable format, and you have the right to transmit that information to another controller.

Right to object: You have the right to object to our processing of your Personal Data, as permitted by law. We will no longer process your Personal Data unless we can demonstrate compelling legitimate grounds for the processing.

iii. Data Protection Authority Complaints

It is our commitment to work with you directly to address any concerns which you may have. However, you also have the right to file a complaint with the appropriate data protection supervisory authority of the EU Member State where you reside, work or where the alleged infringement occurred.

13. Contacting Us

Your privacy is important to Fender. If you have any questions or concerns regarding this Privacy Policy, please contact us at: