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DREAM FACTORY ROOM
The "Dream Factory Room," dedicated exclusively to custom orders, is a dream space designed to bring your vision of the perfect guitar to life.
At the Fender Custom Shop in the Corona, USA factory, we offer a wide range of necks, pickups, and various hardware parts meticulously crafted one by one. You can consult with our dedicated staff and customize your order to meet your specific preferences. Please note that custom order reservations may be made on our website.
HOW TO ORDER
STEP 1
Select between two options: "Master Built" products crafted by Master Builders, or "Custom Built" products created by the skilled specialists of the Custom Shop team.
STEP 2
Select the base model for your custom order, including the year and aging style.
Aging Styles:
▪️ Time Capsule
Combining our original "No Buff" NOS Flash Coat Lacquer finish with Closet Classic hardware, the Time Capsule package grants these instruments the charming appearance, authentic sound and genuine mojo of an extremely lucky vintage find.
▪️ New Old Stock (NOS)
Models from the past that have survived to the present day looking brand new. An all-lacquer finish that looks as if it hasn’t aged at all—as if you went back in time and bought it.
▪️ Closet Classic
No real playing wear, but more subtle indications of the ages, such as a finish that has lost its sheen, mild discoloration of plastic parts, metal hardware showing slight oxidation, and minor surface scratches on the body and headstock.
▪️ DLX Closet Classic
Well taken care of and religiously polished throughout the years. The owner of this guitar took pride in keeping it clean and shiny. Over time the finish started showing age and like a fine wine it evolved into something complex and refined. Moderate finish checking, oxidation of hardware, and mild discoloration of parts give this finish its distinct look and feel.
▪️ Journeyman Relic
Handed down or changed hands through the years, but mostly played around the house, with the occasional jam session or weekend gig. Has been well taken care of over the years but has finish checking, some “friendly” down-to-the-wood nicks and dings, dullish hardware, and moderate playing wear—a very lucky find.
▪️ Relic
The authentic worn-in wear of a guitar that has experienced many years of regular use in clubs and bars. Marks that tell a story, finish checking all over the body, and scars, dings and dents from bridge to headstock.
▪️ Heavy Relic and Super Heavy Relic
The heaviest of the Custom Shop relic treatments, designed to evoke decades of the most punishing play and touring. From serious dinging and wear to intensely discolored hardware and finish, the true battle-hardened workhorse of the Custom Shop collection.
STEP 3
Select the wood for the body, top & back, and neck, along with the desired color for the body. With over 100 color options available on the color chart, you can select the perfect shade for your guitar.
STEP 4
Select the neck shape for your custom order. In the Dream Factory Room, we have samples of neck shapes from various eras for you to explore. You can physically handle the samples to feel the shape and how it fits in your hand.
STEP 5
Select the fret size, pickups, and circuit options for your custom order. In the Dream Factory Room, we offer a variety of pickup types and popular wiring options, pre-installed on pickguard assemblies for you to explore. You can try them out on custom-made Fender guitars from the Corona factory, specially designed for sound checks, and experience the actual sound while making your selections.
STEP 6
Select the hardware, pickguard, and other parts for your custom order. In the Dream Factory Room, we have a variety of part samples on display, including tremolo units, pickguards, and other hardware. You can compare the color and relic finish of different parts to choose the ones that best suit your vision.
OTHER OPTIONS
If you wish to place a custom order at the master build level, you can add or select options.
Delivery Time
The following are estimated timeframes. For more details, please contact our staff.
MASTER BUILT: Approximately 18 months or more
CUSTOM BUILT: Around 12 months
For further information, please refer to the design guide below.
Master Builders
Dale Wilson
Senior Masterbuilder. After graduating high school, Dale Wilson worked in a small guitar shop, focusing on repairs and modifications. He later built his career with Dobro and Rickenbacker before joining Fender in 2003. He was promoted to Master Builder in 2011. Dale has expressed that his passion for guitar making was always stronger than the desire to become a "rock star," a passion he has carried since childhood. Drawing on his wide-ranging experience as a craftsman, he has created distinctive guitars such as the Resonator, Semi-Hollow, and Telecaster.
Please note that Dale Wilson is currently not accepting new orders. We appreciate your understanding.
Paul Waller
Senior Masterbuilder. Paul Waller joined Fender in 2003, where he trained under Bob Benedetto, a leading expert in archtop guitar making, for two years. He then learned diverse crafting techniques from Master Builders. After seven years of extensive apprenticeship, he was promoted to Master Builder. Waller has created iconic instruments such as the bass guitar for U2's Adam Clayton, the Telecaster for The Rolling Stones' Keith Richards, the Stratocaster for Buddy Guy, and the "Hitmaker" Stratocaster for Nile Rodgers.
Jason Smith
Jason Smith, son of Fender's R&D legend Dan Smith, was exposed to legendary guitarists such as Eric Clapton, Yngwie Malmsteen, Jeff Beck, and Robben Ford from a young age, through his father's work. He joined Fender in 1995 and has since crafted exceptional instruments for renowned players and artists, including John 5, Michael Landau, Free, Josh Klinghoffer, Steve Harris, Reggie Hamilton, and Linkin Park.
Todd Krause
Senior Masterbuilder. Todd Krause believes that the most important elements in design are form and function. "While sound quality is essential, the feeling you get when you pick up the instrument is crucial. As a rock and roll instrument, it must look incredibly cool and evoke an impulse in those who see it to want to play it," he says. Todd became a Master Builder in 1997 and has since created countless unique instruments.
Yuriy Shishkov
Principal Masterbuilder. Yuriy Shishkov began crafting guitars in a small attic room in his hometown of Gomer, a town in the former Soviet Union, initially making instruments for his friends. After collaborating with top artists such as Dimebag Darrell of Pantera, Jimmy Page and Robert Plant of Led Zeppelin, he became a Master Builder at the Fender Custom Shop in 2000. His inlay work is particularly noteworthy, producing breathtakingly beautiful pieces of art.
Please note that Yuriy Shishkov is currently not accepting new orders. We appreciate your understanding.
Greg Fessler
Greg Fessler gained experience assisting with the creation of Robben Ford's signature guitar, and through his dedication, he earned Robben Ford's utmost trust, eventually establishing himself as his personal builder. Over the years, Greg has crafted guitars for a vast number of artists, including Joe Bonamassa, Jeff Healey, Hank Marvin, and John Mayer. Each instrument he creates is filled with the meticulous attention to detail that only a master builder can provide, impressing even world-class artists.
Dennis Galuszka
Senior Masterbuilder. Dennis Galuszka worked as a furniture craftsman for 13 years while also crafting high-end acoustic guitars. A skilled drummer, he found himself on an audition in 1999 where a Master Builder was part of the band, which led him to begin an apprenticeship at the Custom Shop. Within just eight months, he was promoted to Master Builder. Dennis is known for incorporating unique features into classic Fender designs, such as his work on double-neck guitars.
Kyle Mcmilliln
With 15 years of experience in instrument making, Kyle joined the Fender Custom Shop and completed a five-year apprenticeship under Principal Master Builder Yuriy Shishkov. During this time, he worked on nearly 1,000 guitars, learning from respected builders. After becoming a Master Builder, Kyle is now part of the elite team of top guitar makers at the Fender Custom Shop.
Austin MacNutt
Austin began playing guitar at the age of 10, following in his parents' footsteps. Throughout his teenage years, he honed his skills in guitar assembly and repair, working as a repair technician for many local bands. After graduating from high school in Saskatoon, Austin attended the Guitar Craft Academy in Hollywood, where he further developed his skills and passion for guitar making. From selecting and processing wood, operating CNC machines, fretwork, to final assembly, Austin is involved in every aspect of the guitar-making process.
Andy Hicks
Andy Hicks, after playing in local rock bands during his teenage years, developed an interest in customizing guitars through modifications to pickups and circuits in his early twenties. After gaining experience at Jackson Custom Shop, he worked as an assistant to the senior master builder at Gretsch Custom Shop, collaborating with various artists. After working at other companies, he returned to Fender. He says, "It's incredibly rewarding to bridge the gap between builders and players, listening to their wishes and reflecting them in my craft."
David Brown
While in high school, David played in a band and worked at a local music store in Anaheim, where he learned guitar repair and building. He now works at the Custom Shop, contributing to the creation of new models and artist-specific guitars. "I aim to pursue the precision and feel that musicians desire, creating instruments that will become the industry standard," he says. In addition to his passion for electric guitars, he enjoys designing and building tube amplifiers and performing original music with a classic rock band.
Levi Perry
After graduating from high school in California in 2012, Levi joined Fender’s production department. In 2015, he moved to the Custom Shop, where he worked as a relic artisan before transitioning to the repair team. By 2018, he was promoted to assistant master builder. During his time at Fender, Levi worked on numerous collections and artist instruments, including the "Game of Thrones" collection and the limited edition Phil Lynott Precision Bass. "For me, it's important to always continue learning, growing, and remain a student of the craft," Perry says.
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CUSTOM SHOP FLOOR
At the Custom Shop floor, you will be assisted by dedicated staff with solid knowledge in a spacious and relaxed environment.
For the latest updates, we also share information on the official Fender Custom Shop Instagram account.
