FENDER FLAGSHIP TOKYO
〜Fender Flagship Tokyo Celebrates 1st Anniversary with a Week-Long Celebration Week〜
To celebrate the first anniversary of the opening of Fender Flagship Tokyo, the world's first-ever Fender flagship store, Fender will hold a week-long "FIRST ANNIVERSARY CELEBRATION WEEK" starting from June 26 (Wed) to July 2 (Tue). Throughout the Celebration Week, the Fender Flagship Tokyo will be releasing a number of limited edition products, as well as hosting artist events and campaigns.
Fender Flagship Tokyo has been honored to serve many customers from Japan and abroad over the past year, and we would like to take this opportunity to share the joy of music with our customers through special experiences on our first anniversary.
Artist Event
To celebrate the first anniversary of its opening, Fender Flagship Tokyo will hold a range of store events on various topics. Guests from Japan and abroad will be invited to participate in the events.
June 26 (Wed): Akari Suda
Akari Suda, who was the leader of Team E when she was a member of SKE48 and is now actively involved in music activities including appearances on variety shows and performing guitar at her solo live shows, will appear on stage for an acoustic live and talk session. In the talk session, she will answer questions about Fender Acoustics and her personal connection with playing acoustic guitars. Don't miss the chance to hear her play her own Fender acoustic guitar, which has now become her trademark.
June 28 (Fri): Silica Gel
Silica Gel, a four-piece psychedelic rock band that boasts immense popularity and in South Korea, will appear for a public interview and live session recording of the popular FenderNews content “SESSIONS in TOKYO”.
June 30 (Sun): Billyrrom
Up-and-coming artist Billyrrom, who has also been selected to represent Japan in the Fender Next 2024 program, will appear on stage for a public interview and live session recording of the popular FenderNews content “SESSIONS in TOKYO”.
July 1 (Mon): Cho-Judai (Takumi Momose, Ruru Mikuma, Kyoumi Sawada, Moka, Mahoko)
Guest Artist: Sonoko Inoue
Takumi Momose, Ruru Mikuma, Kyoumi Sawada, Moka and Mahoko from the teenage influencer group 'Cho-Judai', will perform live in front of audiences for the first time with the guitar they have been practicing intensively since the end of last year. Singer-songwriter Sonoko Inoue will also appear as a guest artist.
July 2 (Tue): Michiya Haruhata (TUBE)
Fender Flagship Tokyo has revived the Michiya Haruhata Stratocaster (White Blonde), Michiya's first signature model released in 2003 and the first Japanese signature model made by the Fender Custom Shop. The Stratocaster will be available for order for a limited time. Michiya himself will appear to talk in-depth about this guitar on the last day of the one-week order period.。
SPECIAL STORE MANAGER FOR THE DAY
Soshina (Shimofuri Myojo), actively involved in music activities as well as a popular performing comedian, and also a proud owner of Fender guitars, will be invited to become the one-day Store Manager at the Fender Flagship Tokyo. Having gone through a variety of experiences himself in choosing instruments to start his own band, he will be present to guide and advise you on choosing the perfect instrument for you.
Fender Flagship Tokyo One-Day Store Manager Event feat. Soshina
Location: Fender Flagship Tokyo
Date and time: 27 Jun (Thu), 11am- (approx. 1 hour. Time may be shortened without notice)
One-Day Store Manager: Soshina (Shimofuri Myojo)
Event details:
- l Consultation for customers considering the purchase of a guitar/bass.
- l Giveaway of 1st anniversary novelty fans (first 30 customers to arrive on the day).
※Contents are subject to change without notice.
Ano-chan to appear at the Fender Flagship Tokyo as assistant store manager!
Ano-chan, an active musician, TV personality, actress and model, will be present at the Fender Flagship Tokyo as assistant manager to support SOshina's Store Manager duties. On the day of the event, the one-day Store Manager Soshina and assistant Ano-chan will be handing out novelty fans to the first 30 customers who arrive at the store to celebrate the first anniversary. Store Manager Soshina will be present to offer advice to customers who are considering purchasing guitars or basses.
※Participants will be selected by lottery in advance. The assistant manager will not be able to serve customers individually.
Customers are required to apply in advance to discuss with or receive consultation from Soshina about instruments on the day of the event. Please check the details below before applying.
Application Period: June 19 (wed) – Jun 23 (sun) 23:59
Winner Announcement: Winners will be contacted directly on June 24 (mon).
Entry conditions:
- Customers who are planning to buy a guitar or bass and are seeking consultation about choosing the right instrument.
- Customers who are planning to buy a guitar or bass and are seeking consultation about choosing the right instrument.
<Notes>
- Only one entry per person is allowed.
- Only winners will be notified by e-mail.
- Please make sure to bring your winning announcement e-mail with you on the day of the event.
- Only the first 30 people to arrive will receive the first anniversary fan. There is no need to apply in advance for this giveaway, but please come early to secure a present for yourself.
Special Products
Limited edition guitars, apparel and lifestyle products to celebrate the first anniversary will be available from June 26 (Wed). For guitar products, lottery reservations will be accepted in advance. Lottery reservations will be accepted on the official website from June 11 (Tue), and only winners will be notified by email on June 26 (Wed). Please note that each model can only be reserved by lottery, one per person.
MADE IN JAPAN FENDER FLAGSHIP TOKYO FIRST ANNIVERSARY URUSHI STRATOCASTER®, TSUIKOKU
Price: ¥495,000 (Tax included)
The Made in Japan Fender Flagship Tokyo First Anniversary Urushi Stratocaster®, Tsuikoku, ccommemorates the first anniversary of the opening of Fender Flagship Tokyo. This special guitar is made with Urushi lacquer, an ancient Japanese coating material to achieve an unprecedentedly deep jet-black beauty giving it a unique presence. The guitar was created in collaboration with Yuji Iwahara of Miku Urushi Kogei, one of the best lacquer painters selected to represent Nagano Prefecture in the LEXUS NEW TAKUMI PROJECT 2016, and winner of the Special Jury Prize at the 53rd National Lacquer Ware Exhibition. The “Tsuikoku” technique used to express the unique mottled pattern on the body of the guitar is a lacquer technique designated as a national traditional craft, in which “Kiso Tsuishu” lacquer is applied on a black lacquer base. It requires the most numbers of repetitive applications and requires the most skillful technique among the many lacquer painting techniques. The lacquer is applied in layers using a tool called a “tampo” and the layers of lacquer are then polished to a smooth finish to create this pattern. The guitar itself is based on a 60's Stratocaster®, with cross-wired pickups, a 6-point synchronized tremolo, and pickups and tones that are in line with Fender's legacy down to the smallest detail. In addition to the gold hardware, the gold highlights on the pickguard and the gold letters engraved on the knobs have been carefully selected. This special guitar is a fusion of the finest craftsmanship and Fender's tradition of excellence, and will be available in limited quantities.
Fender Flagship Tokyo First Anniversary Urushi Stratocaster®, Tsuikoku - Second Lottery Ballot
Thank you to all who applied to the first ballot applications, the "Made in Japan Fender Flagship Tokyo First Anniversary Urushi Stratocaster®, Tsuikoku" has been sold out. Due to the number of applicants far exceeding our expectations, we will carry out additional productions to accommodate our enthusiastic customers' demands. For our customers seeking to purchase the "Made in Japan Fender Flagship Tokyo First Anniversary Urushi Stratocaster®, Tsuikoku", please apply for the second lottery at Fender Flagship Tokyo detailed below:
Product: Made in Japan Fender Flagship First Anniversary Urushi Stratocaster®, Tsuikoku (price: 495,000 yen / tax included)
Applications Due Date: July 10 (Wed)
How to Apply for the Second Lottery:
- Visit us at Fender Flagship Tokyo (1-8-10 Jingumae, Shibuya-ku, Tokyo).
- Fill in the application form at the cashier’s desk on the 1st floor.
Product Availability Date: We expect to receive the second production batch from late November to mid-December.
Notification of winners:
- Only winners will be notified by email on July 11 (Thu).
- The winning notification will include information on payment procedures and how to receive the products.
Notes:
- Please note that due to the method of production, each unit will be unique, but will all be equal in functionality. You will not be able to select a specific unit from our inventory.
- If you are selected as a purchaser candidate, you are required to physically visit Fender Flagship Tokyo to secure your order. Those who cannot visit our store will not be able to purchase the product.
MADE IN JAPAN ART CANVAS HOKUSAI
Price: ¥198,000 (Tax Included)
The Made in Japan Art Canvas Esquire® was developed on the concept of having the guitar to be used as a canvas, opening the possibility to a totally unique and artistic guitar finish. This is a special model with artwork by world-renowned artists and leading Japanese painters. The Made in Japan Canvas Esquire® Hokusai was produced to commemorate the first anniversary of the opening of Fender Flagship Tokyo and features three of ukiyoe artist Katsushika Hokusai's masterpieces from his “Fugaku Sanjurokkei” (36 Views of Mt. Fuji) on the body top.
Made in Japan Art Canvas Hokusai – Pre-Orders
Thank you to all who applied to the first ballot applications, the "Made in Japan Art Canvas Hokusai" models’ first production units have been sold out. Additional production units will become available in December. For our customers seeking to purchase the "Made in Japan Art Canvas Hokusai" from the next production, please place your pre-order reservations at the Fender Flagship Tokyo. "Made in Japan Art Canvas Hokusai" will also become available on our official online shop in late November.
Product: Pice: all 198,000 yen / tax included
- Made in Japan Art Canvas Esquire®, The Great Wave
- Made in Japan Art Canvas Esquire®, Mount Fuji
- Made in Japan Art Canvas Esquire®, Tama River
How to Pre-Order:
- Visit us at Fender Flagship Tokyo (1-8-10 Jingumae, Shibuya-ku, Tokyo).
- Fill in the application form and complete payment at the checkout desk on the 1st floor register.
Product Availability Date: We expect to receive the second production batch in December.
Notes:
- Please note that all units will be equal in functionality. You will not be able to select a specific unit from our inventory.
- Cancellation of orders are not accepted once payment is complete.
- Customers are required to physically visit Fender Flagship Tokyo to confirm your product upon reception. For those who cannot visit our store, please consider purchasing via online when the products become available in late November.
FENDER FLAGSHIP LIMITED PICK TIN HOKUSAI 351
Price: ¥2,640 (Tax Included)
In addition to the anniversary guitar, a set of 12 original design picks in a Kanagawa Okinoura design can will be available from June 26. All picks feature designs based on the Japanese paintings of Katsushika Hokusai, one of Japan's most famous historical artists, including four designs with symbolic cut-outs of representative landscapes, four lively characters in different poses and colours from the Hokusai manga "Sparrow Dance", in which the characters in the paintings are holding guitars and basses. The pick tins include total of 12 different designs. The sliding pick cans measure 40mm (H) x 70mm (W) x 13mm (H) and are convenient for storing small items in addition to picks.
F IS FOR FENDER
F IS FOR FENDER 1954 STRATOCASTER TEE / TOTE
To celebrate the first anniversary of the opening of Fender Flagship Tokyo and the 70th anniversary of the Stratocaster, the "Fender Private Vinatge Collection 1954 Stratocaster", one of Fender's valuable vintage collections, will appear on these limited edition products. The limited edition T-shirts and tote basg are printed with a photograph taken exclusively for this product. The prints on the front and back of both products show the real vintage look of the 1954 Stratocaster in every detail. All items are made in Japan.
1954 STRATOCASTER TEE: ¥15,950 (Tax Included)
1954 STRATOCASTER TOTE: ¥17.600 (Tax Included)
Only available at Fender Flagship Tokyo
Lifestyle Goods
FENDER FLAGSHIP TOKYO FIRST ANNIVERSARY LIMITED GOLD & SILVER COLLECTION
To celebrate its first anniversary, the store is now offering limited-edition colours of Fender drinkware, tote bags and other lifestyle products that have been well received by guitarists, music fans and Fender enthusiasts alike who have visited Harajuku since the opening of the Fender Flagship Tokyo. The tote bags feature the WEST COAST logo in gold or silver embroidered on black canvas with a waterproof coating on the black interior. The mug also features a gold or silver WEST COAST logo mark. The body is matte black, providing a beautiful contrast to the glossy finish of the logo. The glasses are a standard size of 295 ml for a wide range of drinks and feature the WEST COAST logo and a Stratocaster. The shot glasses feature the word [Tokyo] and are perfect for souvenirs and are available in gold or silver.
Fender Cafe
Coffee Jelly Tiramisu (Shaved Ice)
Price: ¥2,000 (Tax Included)
The shaved ice "Coffee Jelly Tiramisu" using the popular original coffee blend "IN TUNE" will be available from the Fender Cafe on the basement floor of the store for the summer season only. This shaved ice is a joint development with Kobe Minatoya, with a storefront located in Sasazuka, Tokyo, where many shaved ice fans visit throughout the year. This is the first time that Kobe Minatoya has produced a shaved ice menu for another shop. The "Coffee Jelly Tiramisu", as the name suggests, is a simple yet ultimate "Tiramisu Shaved Ice" with condensed IN TUNE coffee jelly inside and a luxurious thickened special mascarpone on the outside, finished with a sprinkling of cocoa powder. This is a special time-limited menu only available during the summer, which is firmly rooted in the shaved ice style of Kobe Minatoya who pursues the deliciousness of ice in marriage with the ingredients, without excessive decoration. The menu is available from Wednesday 26 June, the start of Celebration Week, until Saturday 31 August.
1954 (Original Blend Whole Bean Coffee)
Price: ¥2,400 (Tax Included)
The original blend "1954", commemorating the first anniversary of Fender Flagship Tokyo and the 70th anniversary of the Stratocaster, is now available at Fender Cafe. The number represents the year in which the Stratocaster was first introduced to the world, and is developed to the theme of its achievements universally engraved in modern music history. The coffee expresses sweetness, mild acidity and great after taste, clothed in a vintage-inspired savoury aroma. The sweetness is the main ingredient, but the complex taste with gentle acidity and spicy accents are linked to the Stratocaster, which establishes its own unique sound while matching all musical genres. It is a deeper roast with a more vintage nuance than the Fender Cafe's signature coffee blend "IN TUNE". As with IN TUNE, VERVE COFFEE ROASTERS supervised the development and roasting. Country of origin: Guatemala / El Salvador (Washed)
FENDER CUSTOM SHOP
Limited Revival of the Fender Custom Shop Artist Model
TUBE guitarist Michiya Haruhata's legendary Custom Shop guitar "Michiya Haruhata Stratocaster®︎ White Blonde", which was released in 2003 as a limited offer, will be specially reissued during the Celebration Week. This rare model is highly regarded as one of the most significant Michiya's signature model and has been loved by many fans. The 'Michiya Haruhata Stratocaster®︎ White Blonde' will only be available from June 26 (Wed) to July 2 (Tue) during the Celebration Week as a fully made-to-order model. The actual instrument will also be on special display on the dedicated Fender Custom Shop floor on the third floor of the Fender Flagship Tokyo during this period. This is a rare opportunity to get your hands on one, so don't miss out. (Please note that the Fender Flagship Tokyo will not be able to accept purchases after the sales period).
Comment by Michiya Haruhata
"This is my memorable first signature model that was created while sharing ideas with the late John English. It is a very important guitar that has been used on many recordings and stage performances, but this has also been used for outdoor gigs in harsh conditions, so the paint has been burnished and the intensity of the sound has come out. It has a beautiful blonde finish, and over time it has developed an austere appearance, which I truly enjoy from time to time."
製品名：Michiya Haruhata Stratocaster®︎ White Blonde
Product Name: Michiya Haruhata Stratocaster®︎ White Blonde
Price: ¥759,000 (Tax Included)
Ordering period: June 26 (Wed) – July 2 (Tue)
How to purchase: Orders can be placed at Fender Flagship Tokyo, 3F Custom Shop floor.
The color of the guitar featured on the photo is the artist's original guitar and will differ from the actual product on sale.
First anniversary Fender Custom Shop Stratocasters available!
2024 marks the 70th anniversary of the Stratocaster, the world's greatest electric guitar. The Limited Edition 70th Anniversary 1954 Stratocaster® celebrates this anniversary with a two-piece select ash body with offset seams on the lower bout side (first string side) of the body. It is characterised by a shimmering high end, sweet midrange and tight low end.
The Custom Team has selected a chic combination of black body and gold hardware for the Fender Flagship Tokyo Exclusive 70th Anniversary 1954 Strat. The four products feature different Relic® finishes - New Old Stock, Time Capsule Package featuring flash-coated nitrocellulose lacquer, Journeyman Relic®, and Heavy Relic®.
Fender Flagship Tokyo Exclusive 1954 Stratocaster® NOS, 1-Piece Maple Neck with Gold Hardware, Black Price: ¥740,300 (Tax Included)
Fender Flagship Tokyo Exclusive 1954 Stratocaster® Time Capsule Package, 1-Piece Maple Neck, with Gold Hardware, Black Price: ¥784,300 (Tax Included)
Fender Flagship Tokyo Exclusive 1954 Stratocaster® Journeyman Relic®, 1-Piece Maple Neck with Gold Hardware, Black Price: ¥817,300 (Tax Included)
Fender Flagship Tokyo Exclusive 1954 Stratocaster® Heavy Relic®, 1-Piece Maple Neck with Gold Hardware, Aged Black Price: ¥916,300 (Tax Included)
Others
Plenty of other contents to make the first anniversary a lot of fun!
Exhibition of artists’ private Stratocaster collections
To celebrate the 70th anniversary of the Stratocaster, Stratocasters actually used by leading Strat players, both Japanese and international, are on display at the 2nd floor gallery. From June 26 (Wed) the following artists' private Stratocaster collections will be on special display. The exhibition will run from June 26 (Wed) to August 27 (Tue). *The exhibition period is subject to change.
Artists scheduled to be exhibited: Ano, Ryosuke Nagaoka, Shota Yasuda (SUPER EIGHT), Kazuya Yoshii.
Artists' 1st anniversary celebration video messages on SNS & Fender Flagship Tokyo outdoor LED!
Congratulatory comments from various artists who love Fender will be shown on Fender's official Japanese SNS and on the outdoor LEDs of the Fender Flagship Tokyo from June 26 (Wed).
Participating artists: Ken (L'Arc~en~Ciel), MIYAVI, Leo Ieiri, Johnny Stimson, Eriko Yumiki, Kazuki Arai (King Gnu), Yu Shimabukuro (BEGIN), NAOTO (ORANGE RANGE), Kosuke Saito (UNISON SQUARE GARDEN), Oishikuru Melon Pan, Moeka Shiotsuka (Hitsujibungaku), Michiya Haruhata (TUBE), SILENT SIREN, Rei, atagi (Awsome City Club), SCANDAL, meiyo, INORAN (LUNA SEA), w.o.d., J (LUNA SEA), Sakiyama Soshi, etc.
#FenderFlagshipTokyo 1st Anniversary SNS Campaign!
100 people will win a Fender Flagship Tokyo 1st anniversary mug from among those who post photos and videos taken at Fender Flagship Tokyo with the hashtag #FenderFlagshipTokyo1周年 on Instagram or TikTok during the campaign period.
期間：6月26日（水）〜7月16日（火）
Period: June 26 (Wed) – July 16 (Tue
How to apply:
Follow Fender Japan official Instagram (ID: fender_jp) or TikTok (ID: fender_jp)
Take a photo or video at Fender Flagship Tokyo
Post on SNS with the hashtag #FenderFlagshipTokyo1周年
Announcement of winners: Only winners will be contacted via direct message on SNS. Winners will be notified in late July. Please note that the color of the present will not be selectable.
Special novelty present for all Fender Flagship Tokyo visitors!
During the Celebration period, customers who visit Fender Flagship Tokyo will receive a free "1st Anniversary Original Uchiwa". Get this special item and celebrate the anniversary week with us. The number of fans is limited. Campaign to last until stock lasts.
Store Information
Name of Facility: FENDER FLAGSHIP TOKYO
Location: 1-8-10 Jingumae, Shibuya-ku, Tokyo 150-0001
Opening hours: 11am - 8pm (open all year round *except year-end and New Year holidays)
Access:
5-minute walk from Harajuku Station on the Yamanote Line,
2-minute walk from Tokyo Metro Chiyoda and Fukutoshin Lines Meiji-jingumae Station.
8-minute walk from Tokyo Metro Chiyoda Line, Hanzomon Line, Ginza Line Omotesando Station.
