Get started with product recommendations and our top categories.
Continue shoppingCouldn't load pickup availability
Learn to play guitar, bass, or ukulele from the most trusted name in music—and enjoy 10% off Fender gear when you sign up for an annual Fender Play subscription.
With an active annual plan, you’ll receive 10% off eligible Fender products on Fender.com and at participating retailers throughout your subscription period.
To receive your discount:
Sign in with your Fender Play account, or add an annual Fender Play subscription to your cart—your 10% discount will be automatically applied at checkout!
Participating retailers may also honor the 10% discount with proof of your active Fender Play annual subscription. Check with your local Fender dealer to see if they’re participating.
*excludes Fender Custom Shop guitars, basses, and amps. See Terms and Conditions.
Free shipping on orders $50+. Learn more
Return or exchange your purchase for any reason within 30 days of receipt. Learn more
Specially voiced to reproduce the authentic sound of a vintage 1954 Stratocaster®, the 70th Anniversary 1954 Single-Coil Strat® pickups are full of the woody warmth and bell-like, crystalline tone that made Fender instruments famous. Their low-output design features authentic touches including alnico 3 magnets, cloth-covered wire and vintage-correct shaped covers with softer top-corner radius. The 70th Anniversary 1954 Strat® pickups conjure authentic tones that sparkle and bark when pushed.
Fiber
Neck/Middle/Bridge: 5.8k
Neck/Middle/Bridge: 2.6 Henries
Cloth-covered
Alnico 3
Formvar-coated
Vintage
SSS
Staggered hand-beveled
White
White
Stratocaster®
Right-Hand
70th Anniversary '54 Stratocaster® Pickup Set
Pure Vintage
Vintage
